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Collection: Electronic Theses & Dissertations
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Program of Study: Advertising - Master of Arts
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Theses
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English
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Creative Commons Licensed
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In Copyright
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Advertising
2
Apologizing
1
Business
1
Business communication
1
COVID-19 (Disease)
1
COVID-19 (Disease) in mass media
1
Children--Nutrition--Psychological aspects
1
Chinese students
1
Commercial products
1
Communication
1
Communication in families
1
Computer network resources
1
Consumer behavior
2
Consumers--Attitudes
3
Consumption (Economics)--Psychological aspects
1
Corporate image
1
Corporations--Public relations
1
Crisis management
1
Evaluation
1
Facebook (Electronic resource)
1
Food--Public opinion
1
Green marketing
1
Grocery trade
1
Internet advertising
1
Internet marketing
1
Kazakhstan
1
Online social networks
1
Persuasion (Psychology)
1
Public opinion
1
Reservation systems
1
Restaurants--Public opinion
1
Restaurants--Public relations
1
Rhetoric and psychology
1
Social media in medicine
1
United States
2
Word-of-mouth advertising
1
Written communication--Psychological aspects
1
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Factors affecting Chinese students' choices of grocery stores and loyalty
Vajrapana, Paphajree
Text (2015)
Part of
Electronic Theses & Dissertations
Memorable messages, family communication patterns and trust in food advertisements
Ma, Mengyan
Text (2015)
Part of
Electronic Theses & Dissertations
Effect of online review modality on online shoppers' attitude and behavior
Jiang, Mengtian
Text (2013)
Part of
Electronic Theses & Dissertations
The effect of narrative vs. structured presentation formats on the evaluation of product reviews and attitudes toward products
Na, Hana
Text (2014)
Part of
Electronic Theses & Dissertations
Consumers' acceptance of restaurant reservation systems
Latona, Caroline Tolulope
Text (2016)
Part of
Electronic Theses & Dissertations
AN EXAMINATION OF HOW SO-YOUNG INTERNATIONAL INC., USES WECHAT TO PROMOTE COSMETIC SURGERY
Wang, Binbin
Text (2021)
Part of
Electronic Theses & Dissertations
What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
COVID-19 information sharing on social media : channels and motives from the Kazakhstani people's perspective
Moldagaliyeva, Moldir
Text (2022)
Part of
Electronic Theses & Dissertations
The congruent effects of co-branding green, ecologically-friendly ads
Jamar, Patrick John
Text (2020)
Part of
Electronic Theses & Dissertations
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