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The effect of race and expertise on source credibility ratings

The effect of race and expertise on source credibility ratings

Farr, Angela Celeste

Text (2003)

Part of Electronic Theses & Dissertations

Examining the cultural antecedents of perceived source credibility and their influences on Asian American consumers' responses to advertising

Examining the cultural antecedents of perceived source credibility and their influences on Asian American consumers' responses to advertising

Morimoto, Mariko

Text (2005)

Part of Electronic Theses & Dissertations

The effects of influence feedback and need influence on the relationship between incentive magnitude and attitude change

The effects of influence feedback and need influence on the relationship between incentive magnitude and attitude change

Berger, Charles Riedel

Text (1968)

Part of Electronic Theses & Dissertations

A Spinozan model of persuasion

A Spinozan model of persuasion

Carpenter, Christopher J.

Text (2010)

Part of Electronic Theses & Dissertations

Examining quantitative and qualitative evidence in perception changing messages : a study of social norms message effectiveness

Examining quantitative and qualitative evidence in perception changing messages : a study of social norms message effectiveness

Fediuk, Thomas A.

Text (2004)

Part of Electronic Theses & Dissertations

Message manipulations in communication of a complex political issue

Message manipulations in communication of a complex political issue

Bryant, Barbara Everitt

Text (1970)

Part of Electronic Theses & Dissertations

Cognitive processing of persuasive message cues : a meta-analytic review of the effects of supporting information on attitudes

Cognitive processing of persuasive message cues : a meta-analytic review of the effects of supporting information on attitudes

Stiff, James Brian

Text (1985)

Part of Electronic Theses & Dissertations

Using inoculation to promote interpersonal discussion about emergency preparedness

Using inoculation to promote interpersonal discussion about emergency preparedness

Pace, Kristin M.

Text (2013)

Part of Electronic Theses & Dissertations

Testing exposure to nostalgic messages as an alternative self-affirmation induction to reduce defensive processing and promote message acceptance

Testing exposure to nostalgic messages as an alternative self-affirmation induction to reduce defensive processing and promote message acceptance

Cheng, Ying (College teacher)

Text (2018)

Part of Electronic Theses & Dissertations

The influence of persuasive messages on attitude and subjective norm : a test of the theory of reasoned action

The influence of persuasive messages on attitude and subjective norm : a test of the theory of reasoned action

Lindsey, Lisa L., Massi

Text (2003)

Part of Electronic Theses & Dissertations

Financial persuasion : a critical autoethnographic exploration of the transition from investment broker to financial family therapist

Financial persuasion : a critical autoethnographic exploration of the transition from investment broker to financial family therapist

McElroy, John Maxam

Text (2011)

Part of Electronic Theses & Dissertations