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Collection: Electronic Theses & Dissertations
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ndltd.name_ss: Ph.D.
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Program of Study: *
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Subject: Marketing
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Material Type
Theses
20
Language
English
20
Copyright Status
Creative Commons Licensed
4
In Copyright
16
Subject
Agriculture
1
Agriculture--Economic aspects
2
Brand choice
1
Brand name products
2
Branding (Marketing)
2
Communication
3
Consumer behavior
3
Consumer complaints
1
Drug dealers
1
Economics
1
Electronic commerce
1
Employees--Social networks
1
Farmers
1
Farms, Small--Economic aspects
1
Film sequels
1
Industrial management
1
Information science
1
Internet marketing
2
Kenya
1
Labor economics
1
Methamphetamine
1
Methamphetamine abuse
1
Motion pictures--Marketing
1
Place marketing
1
Political participation
1
Power (Social sciences)
2
Product management
1
Psychology, Industrial
1
Public health
1
Retail trade
1
Retail trade--Employees
1
Returning goods
1
Social media
2
Social psychology
1
Tourism
2
Transaction costs
1
United States
2
Women drug dealers
1
Word-of-mouth advertising
1
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Re-moo-ving barriers within labor : exploring current events related to dairy and poultry labor markets
Kaminski, Danielle Megan
Text (2020)
Part of
Electronic Theses & Dissertations
The Confluence of Electronic Word of Mouth and Firm Performance Outcomes
Holle, Brandon Zachary
Text (2023)
Part of
Electronic Theses & Dissertations
CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
EXPLORING FIRM STRATEGIC ORIENTATIONS : A COMPLEMENTARITY PERSPECTIVE
Chernetsky, Victor
Text (2023)
Part of
Electronic Theses & Dissertations
Going Native : Investigating the Drivers of Native Advertising Effectiveness
LaBrecque, Alexander Charles
Text (2021)
Part of
Electronic Theses & Dissertations
THE ROLE OF EMERGENT DIGITAL TECHNOLOGIES IN MARKETING RESEARCH AND STRATEGY
Redd, Shana Leslie
Text (2021)
Part of
Electronic Theses & Dissertations
EXTENDING INSIGHTS ON LOYALTY PROGRAM EFFECTIVENESS
Walkowiak, Travis Alan
Text (2023)
Part of
Electronic Theses & Dissertations
BRAND PROTECTION ACTIONS AND THEIR IMPACTS ON STOCK MARKET REACTIONS
Zheng, Xiaoyun
Text (2021)
Part of
Electronic Theses & Dissertations
Strategies for Increasing Farmer Input and Control of Food Labeling Initiatives in Michigan and the United States
Bardenhagen, Christopher James
Text (2021)
Part of
Electronic Theses & Dissertations
SOCIAL MEDIA ADVERTISING : MARKETING E-CIGARETTES ON INSTAGRAM TO ADOLESCENTS & EMERGING ADULTS IN THE UNITED STATES
Almutairi, Nasser Nka N Alsadoni
Text (2021)
Part of
Electronic Theses & Dissertations
Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel
Text (2015)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Essays on market access through collective action : analyses of factors affecting the formation, success, and impact of farmer marketing groups in Kenya
Sindi, Julius Kirimi
Text (2013)
Part of
Electronic Theses & Dissertations
Information search and learning environment of employees : the moderating effects of employee empowerment based on employees' perceived market strategies
Lee, So Jung
Text (2011)
Part of
Electronic Theses & Dissertations
Qualitative study of pathways to involvement and law enforcement avoidance strategies in methamphetamine markets
Yingling, Julie
Text (2013)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology : Effects on Causal Attribution of Sponsor’s Motives, Sponsor Attitudes, and Credibility in the Context of Sponsored Mobile Health-Related Apps
Joo, Eunsin
Text (2018)
Part of
Electronic Theses & Dissertations
Managing the Online Conversation : The Roles of Expressed Behavioral Commitment and Decreased Customer Effort in Online Customer Reviews
Beck, Jonathan Michael
Text (2019)
Part of
Electronic Theses & Dissertations
Importance of sociopolitical control, sense of community and citizen participation in tourism promotion and policy
Jeong, Eunseong
Text (2012)
Part of
Electronic Theses & Dissertations
Enhancing e-commerce performance : product return and online customer review perspectives
Zhang, Yufei
Text (2018)
Part of
Electronic Theses & Dissertations
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