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Creator: Chaffin, Thomas Daniel
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Brand name products
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Film sequels
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Marketing
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Motion pictures--Marketing
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Product management
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United States
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Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel
Text (2015)
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Electronic Theses & Dissertations
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