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Collection: Electronic Theses & Dissertations
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Subject: Advertising, Public service
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Subject: Drunk driving--Prevention
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Subject: Television advertising
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Drunk driving--Prevention
2
Fear
1
Self-perception
1
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Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach
Anderson, Ronald Bruce
Text (1986)
Part of
Electronic Theses & Dissertations
The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
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Electronic Theses & Dissertations
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