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Copyright Status: In Copyright
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Material Type: Theses
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Language: English
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Degree Level: Doctoral
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Subject: Nondurable goods
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Electronic Theses & Dissertations
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Subject
Durable goods, Consumer
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New products--Marketing
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Product management
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An investigation of the simultaneous impact of launch and logistics strategies on new product performance
Nyaga, Gilbert Ngarih
Text (2006)
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Electronic Theses & Dissertations
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