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Copyright Status: In Copyright
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Material Type: Theses
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Committee Member: Coursaris, Constantinos
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Subject: Social media
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Collection
Electronic Theses & Dissertations
3
Language
English
3
Subject
Advertising--Psychological aspects
1
Advertising--Social aspects
1
Brand choice
1
Brand name products
1
Branding (Marketing)
1
Collective memory
1
Consumer behavior
1
Information technology
1
Internet marketing
1
Knowledge management
1
Marketing
1
Organizational learning
1
Teams in the workplace
1
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Enterprise social media-enabled transactive memory encoding
Nelson, Michael E. (Graduate of Michigan State University)
Text (2018)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Enacted affordances of social media and consumers' response to advertising
Yang, Jing (Ph.D.)
Text (2017)
Part of
Electronic Theses & Dissertations
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