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Material Type: Theses
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Creator: Roddy, Brian L. (Brian Leo)
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Electronic Theses & Dissertations
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Language
English
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Subject
Advertising, Political
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Negativism
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Television advertising
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Television in politics
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Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
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Electronic Theses & Dissertations
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