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Material Type: Theses
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Degree Level: Masters
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Subject: Advertising, Political
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Electronic Theses & Dissertations
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English
2
Subject
Negativism
1
Political campaigns
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Radio in politics
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Television advertising
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Television in politics
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United States
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Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
Part of
Electronic Theses & Dissertations
Radio and politics : the effect of network radio on presidential campaigns, 1928-1948
Dedi, Nicholas William
Text (1975)
Part of
Electronic Theses & Dissertations
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