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Electronic Theses & Dissertations
4
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Theses
4
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English
4
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Consumer behavior
1
Consumers--Attitudes
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Information technology--Management
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Marketing--Management
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Marketing--Psychological aspects
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Michigan
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Social marketing
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Social media--Economic aspects
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Social responsibility of business
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Sports sponsorship
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A community of benefits : a case study of formula SAE sponsorships
Spitz, Samantha F.
Text (2003)
Part of
Electronic Theses & Dissertations
Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
Sports sponsorship effects : the role of logo visual fluency, familiarity, and sponsor-event congruence for audience recall of team sponsors
Chao, Wen-Chi
Text (2011)
Part of
Electronic Theses & Dissertations
The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives
Jeong, Hyun Ju
Text (2011)
Part of
Electronic Theses & Dissertations
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