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Language: English
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Program of Study: Advertising
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Subject: College students
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Subject: Cross-cultural studies
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Subject: Korea
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Subject: Word-of-mouth advertising
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Electronic Theses & Dissertations
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Theses
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Cross-cultural studies
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Internet advertising
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United States
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Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
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