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Language: English
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Degree Level: Doctoral
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Subject: Marketing
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Subject: New products
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Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Subject
Business enterprises
1
Business planning--Econometric models
1
Computer software industry
1
Computer software industry--Marketing
1
Diffusion processes
1
Export marketing
1
International business enterprises
1
New products
3
Product management
1
United States
1
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The effect of repeat adopters upon second generation new product adoption
Chan, Kwong
Text (2006)
Part of
Electronic Theses & Dissertations
Early and late movers in domestic and international market entry
Dykes, Bernadine Johnson
Text (2009)
Part of
Electronic Theses & Dissertations
The impact of market-oriented strategy on competitiveness in product innovation in the U.S. software industry
Li, Xiaohu (Tiger Li)
Text (1994)
Part of
Electronic Theses & Dissertations
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