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Copyright Status: In Copyright
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Language: English
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Degree Level: Doctoral
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Subject: Marketing
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Subject: Product management
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Electronic Theses & Dissertations
3
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Theses
3
Subject
Brand name products
1
Diffusion processes
1
Economics
1
Film sequels
1
Motion pictures--Marketing
1
New products
1
United States
1
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The effect of repeat adopters upon second generation new product adoption
Chan, Kwong
Text (2006)
Part of
Electronic Theses & Dissertations
Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel
Text (2015)
Part of
Electronic Theses & Dissertations
Product complexity : theoretical relationships to demand and supply chain costs
Jacobs, Mark A.
Text (2008)
Part of
Electronic Theses & Dissertations
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