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Copyright Status: In Copyright
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Creator: McLaughlin, Caitlin Michelle
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Electronic Theses & Dissertations
2
Material Type
Theses
2
Language
English
2
Subject
Advertising--Psychological aspects
1
Attitude change
1
Consumers--Psychology
1
Marketing--Psychological aspects
1
Reliability
1
Word-of-mouth advertising
1
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Congruity theory : the relation between context type and advertising appeal
McLaughlin, Caitlin Michelle
Text (2009)
Part of
Electronic Theses & Dissertations
Preference for homophily, credibility, and the word-of-mouth process
McLaughlin, Caitlin Michelle
Text (2012)
Part of
Electronic Theses & Dissertations
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