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Creator: Nyaga, Gilbert Ngarih
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Electronic Theses & Dissertations
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Material Type
Theses
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Language
English
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Subject
Durable goods, Consumer
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New products--Marketing
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Nondurable goods
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Product management
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An investigation of the simultaneous impact of launch and logistics strategies on new product performance
Nyaga, Gilbert Ngarih
Text (2006)
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Electronic Theses & Dissertations
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