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Program of Study: Advertising
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Subject: Marketing
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Electronic Theses & Dissertations
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Theses
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English
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Brand choice
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Consumers' preferences
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Consumers--Attitudes
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Hunters--Attitudes
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Hunting
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Michigan
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Motivation research (Marketing)
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Self-perception
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Developing marketing communications for Pure Michigan Hunt : a means-end chain analysis of Michigan hunters
McGuire, Garrett J.
Text (2011)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
Part of
Electronic Theses & Dissertations
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