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Relationships among the individual factors of ecologically oriented consumption and advertising believability

Relationships among the individual factors of ecologically oriented consumption and advertising believability

Tucker, Elizabeth Marie

Text (1994)

Part of Electronic Theses & Dissertations

Evaluating the utility of advertising : theory and measurement

Evaluating the utility of advertising : theory and measurement

Ducoffe, Robert Hal

Text (1989)

Part of Electronic Theses & Dissertations

Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?

Text (2016)

Part of Electronic Theses & Dissertations