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An audiencee study of the black-oriented radio program Takin' Care of Business on Michigan State University's WKAR-AM

An audiencee study of the black-oriented radio program Takin' Care of Business on Michigan State University's WKAR-AM

Newberg, Richard Henry

Text (1971)

Part of Electronic Theses & Dissertations

Multiple regression and discriminant analysis for prediction of audience share and classification of format opportunity

Multiple regression and discriminant analysis for prediction of audience share and classification of format opportunity

Pettelle, Phillip Charles

Text (1981)

Part of Electronic Theses & Dissertations