Search results

Showing 1 to 2 of 2 results

Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response

Trimble, Carrie Suzanne

Text (2007)

Part of Electronic Theses & Dissertations

The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives

The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives

Text (2011)

Part of Electronic Theses & Dissertations