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Material Type: Theses
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Language: English
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Subject: Internet advertising
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Subject: Word-of-mouth advertising
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Electronic Theses & Dissertations
2
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In Copyright
2
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College students
1
Consumers--Attitudes--Research
1
Cross-cultural studies
1
Influence (Psychology)
1
Internet marketing
1
Korea
1
Public opinion
1
Truthfulness and falsehood
1
United States
1
Viral marketing
1
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Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
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