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Electronic Theses & Dissertations
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English
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Brand choice
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Branding (Marketing)
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Consumer behavior
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Film sequels
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Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel
Text (2015)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
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