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Material Type: Theses
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Language: English
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Program of Study: Parks, Recreation, and Tourism Resources
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Electronic Theses & Dissertations
2
Copyright Status
In Copyright
2
Subject
Advertising--Tourism
1
Casinos--Marketing
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Consumer behavior
1
Cooperative advertising
1
Customer loyalty
1
Michigan
1
Tourism
1
Tourism--Government policy
1
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Examining the influence of loyalty reward program membership on the behavior of casino patrons
Palmer, Robert
Text (2004)
Part of
Electronic Theses & Dissertations
Interests, institutions, and organizations : the case of tourism promotion financing and destination marketing organizations in Michigan, 1896-1996
Myers, James A.
Text (1998)
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Electronic Theses & Dissertations
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