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Material Type: Theses
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Language: English
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Program of Study: Parks, Recreation, and Tourism Resources
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Subject: Casinos--Marketing
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Electronic Theses & Dissertations
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Copyright Status
In Copyright
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Subject
Consumer behavior
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Customer loyalty
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Examining the influence of loyalty reward program membership on the behavior of casino patrons
Palmer, Robert
Text (2004)
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Electronic Theses & Dissertations
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