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Material Type: Theses
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Language: English
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Program of Study: Telecommunication
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Subject: Television in politics
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Collection
Electronic Theses & Dissertations
2
Copyright Status
In Copyright
2
Subject
Advertising, Political
1
Cable television
1
Negativism
1
Political psychology
1
Television advertising
1
Television and politics
1
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Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
Part of
Electronic Theses & Dissertations
Political narrowcasting : a study of the relationships between television program and cable channel viewing and political attitudes and behaviors
Shapiro, Mitchell Steven
Text (1988)
Part of
Electronic Theses & Dissertations
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