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Material Type: Theses
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Language: English
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Degree Level: Doctoral
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Subject: Consumers--Attitudes
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Subject: Social responsibility of business
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Collection
Electronic Theses & Dissertations
2
Copyright Status
In Copyright
2
Subject
Consumer behavior
1
Corporate sponsorship
1
Corporations--Investor relations
1
Customer relations
1
Employees--Attitudes
1
Marketing
1
Marketing--Management
1
Social marketing
1
Stockholders--Attitudes
1
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Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
Turning corporate social responsibility into opportunity : a study of stakeholder orientation and marketing
Gonzalez-Padron, Tracy L.
Text (2007)
Part of
Electronic Theses & Dissertations
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