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Material Type: Theses
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Language: English
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Degree Level: Masters
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Subject: Marketing--Psychological aspects
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Electronic Theses & Dissertations
2
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In Copyright
2
Subject
Advertising--Psychological aspects
1
Attitude change
1
Corporate sponsorship
1
Sports sponsorship
1
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Congruity theory : the relation between context type and advertising appeal
McLaughlin, Caitlin Michelle
Text (2009)
Part of
Electronic Theses & Dissertations
Sports sponsorship effects : the role of logo visual fluency, familiarity, and sponsor-event congruence for audience recall of team sponsors
Chao, Wen-Chi
Text (2011)
Part of
Electronic Theses & Dissertations
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