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Subject: Advertising
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Subject: Attitude (Psychology)
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Electronic Theses & Dissertations
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Attitude (Psychology)
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Attitude change
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The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study
Maiville, Mark S.
Text (1993)
Part of
Electronic Theses & Dissertations
Advertising strategies : two factor analytic solutions
Goldman, Marilyn S.
Text (1973)
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Electronic Theses & Dissertations
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