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Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns

Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns

Kuber, Gayatri Vineet

Text (2005)

Part of Electronic Theses & Dissertations

Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response

Trimble, Carrie Suzanne

Text (2007)

Part of Electronic Theses & Dissertations