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Material Type: Theses
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Language: English
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Subject: Internet advertising
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Subject: United States
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Electronic Theses & Dissertations
2
Copyright Status
In Copyright
2
Subject
Advertising and youth
1
Advertising--Alcoholic beverages
1
College students
1
Cross-cultural studies
1
Korea
1
Teenagers--Alcohol use
1
Word-of-mouth advertising
1
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Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
Effects of conspicuity and integration of warning messages in social media alcohol ads : balancing between persuasion and reactance among underage youth
Lou, Chen
Text (2016)
Part of
Electronic Theses & Dissertations
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