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Material Type: Theses
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Creator: Meade, William Kendall
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Electronic Theses & Dissertations
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Language
English
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Copyright Status
In Copyright
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Subject
Advertising campaigns
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Advertising--Beverages
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Carbonated beverages--Marketing
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Soft drink industry
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An investigation of the relationship between brand interdependence and promotion behavior
Meade, William Kendall
Text (1992)
Part of
Electronic Theses & Dissertations
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