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Material Type: Theses
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Creator: Nyaga, Gilbert Ngarih
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Subject: Product management
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Collection
Electronic Theses & Dissertations
1
Language
English
1
Copyright Status
In Copyright
1
Subject
Durable goods, Consumer
1
New products--Marketing
1
Nondurable goods
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An investigation of the simultaneous impact of launch and logistics strategies on new product performance
Nyaga, Gilbert Ngarih
Text (2006)
Part of
Electronic Theses & Dissertations
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