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Material Type: Theses
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Creator: VanHurley, Vickie Lynn
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Subject: Color in advertising
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Electronic Theses & Dissertations
1
Language
English
1
Copyright Status
In Copyright
1
Subject
Advertising, Point-of-sale
1
Consumer behavior--Research
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Consumers--Decision making
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Motivation research (Marketing)
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Packaging--Research
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The influence of packaging color on consumer purchase intent : the influence of color at the point of purchase
VanHurley, Vickie Lynn
Text (2007)
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Electronic Theses & Dissertations
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