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Material Type: Theses
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Degree Level: Masters
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Subject: Brand choice
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Subject: United States
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Electronic Theses & Dissertations
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English
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In Copyright
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Consumers
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Consumers' preferences
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Prices
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Quality of products
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Risk-taking (Psychology)
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A survey of consumer characteristics and perceived risk as they relate to generic shopping
Axelrad, Beth
Text (1980)
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Electronic Theses & Dissertations
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