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The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study

The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study

Maiville, Mark S.

Text (1993)

Part of Electronic Theses & Dissertations

Advertising strategies : two factor analytic solutions

Advertising strategies : two factor analytic solutions

Goldman, Marilyn S.

Text (1973)

Part of Electronic Theses & Dissertations