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Subject: Casinos
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Collection: Electronic Theses & Dissertations
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English
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Attitude (Psychology)
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Casinos--Economic aspects
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Competition
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Consumer behavior
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Customer loyalty programs
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United States
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Three revenue prediction models for United States casinos utilizing competition and site attribute variables
Pearlman, David Michael
Text (1997)
Part of
Electronic Theses & Dissertations
The influence of perceived loyalty program value on satisfaction, switching costs, and attitudinal and behavioral loyalty : an empirical investigation of a casino loyalty
Jeon, Sang Mi
Text (2008)
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Electronic Theses & Dissertations
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