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Subject: Advertising--Brand name products
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Electronic Theses & Dissertations
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Theses
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English
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Brand choice
2
Brand name products
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Coupons (Retail trade)
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Advertising clutter and its impact on brand equity
Ha, Louisa Shu Ying
Text (1994)
Part of
Electronic Theses & Dissertations
The impact of couponing on brand image over repeated exposure : an experimental analysis
Brezen, Tamara Suzanne
Text (1986)
Part of
Electronic Theses & Dissertations
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