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Information utilization in the marketing channel dyad : assessing the effects of relational characteristics

Information utilization in the marketing channel dyad : assessing the effects of relational characteristics

Scully, Joseph I. (Joseph Ira)

Text (1995)

Part of Electronic Theses & Dissertations

Advertising and sustainable competitive advantage in the small firm

Advertising and sustainable competitive advantage in the small firm

Harris, Sally Ann

Text (2000)

Part of Electronic Theses & Dissertations

A study of the buyer-seller relationship : buyer influence, and new product selection criteria in the adoption of new products by a supermarket with a buyer-merchandiser committee

A study of the buyer-seller relationship : buyer influence, and new product selection criteria in the adoption of new products by a supermarket with a buyer-merchandiser committee

Arora, Shiv Kumar, 1939-

Text (1975)

Part of Electronic Theses & Dissertations

Marketing strategy decision making : the unintended consequences of incorporating competitive information

Marketing strategy decision making : the unintended consequences of incorporating competitive information

Hoppner, Jessica J.

Text (2010)

Part of Electronic Theses & Dissertations