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Language: English
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Creator: Pinkleton, Bruce E.
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Subject: Comparative advertising
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Electronic Theses & Dissertations
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Material Type
Theses
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In Copyright
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Subject
Advertising, Political
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The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement
Pinkleton, Bruce E.
Text (1992)
Part of
Electronic Theses & Dissertations
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