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Language: English
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Program of Study: Marketing and Logistics
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Subject: Advertising copy
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Electronic Theses & Dissertations
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Theses
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In Copyright
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Subject
Korea (South)
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Television advertising
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United States
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A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
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Electronic Theses & Dissertations
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