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Language: English
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Degree Level: Doctoral
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Subject: Consumer behavior
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Subject: Consumers--Attitudes
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Collection
Electronic Theses & Dissertations
4
Material Type
Theses
4
Copyright Status
In Copyright
4
Subject
Advertising--Psychological aspects
1
Americans
1
Consumers--Attitudes
4
Corporate sponsorship
1
Koreans
1
Market segmentation
1
Marketing research
1
Marketing--Management
1
Material culture
1
Social marketing
1
Social responsibility of business
1
United States
1
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An investigation of the indirect relationship between psychographics and buyer behavior
Fullerton, Sammy D.
Text (1987)
Part of
Electronic Theses & Dissertations
A cross-cultural analysis of the relationship between decision making styles, consumer demographics, and product characteristics
Wickliffe, Vanessa Prier
Text (1998)
Part of
Electronic Theses & Dissertations
Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase
Katrak, Patrice Marie
Text (2000)
Part of
Electronic Theses & Dissertations
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