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Subject: Marketing
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Electronic Theses & Dissertations
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Theses
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The effect of repeat adopters upon second generation new product adoption
Chan, Kwong
Text (2006)
Part of
Electronic Theses & Dissertations
Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel
Text (2015)
Part of
Electronic Theses & Dissertations
Product complexity : theoretical relationships to demand and supply chain costs
Jacobs, Mark A.
Text (2008)
Part of
Electronic Theses & Dissertations
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