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Going Native : Investigating the Drivers of Native Advertising Effectiveness

Going Native : Investigating the Drivers of Native Advertising Effectiveness

LaBrecque, Alexander Charles

Text (2021)

Part of Electronic Theses & Dissertations

Drivers of investment in corporate sustainability strategies of retailers and manufacturers in developed and developing countries

Drivers of investment in corporate sustainability strategies of retailers and manufacturers in developed and developing countries

Mukumbi, Kudzai

Text (2013)

Part of Electronic Theses & Dissertations

The impact of information technology on treatment variation in healthcare

The impact of information technology on treatment variation in healthcare

Wimble, Matthew Wade

Text (2012)

Part of Electronic Theses & Dissertations

Evolutionary dynamics of digitized organizational routines

Evolutionary dynamics of digitized organizational routines

Text (2013)

Part of Electronic Theses & Dissertations

Motivating salespeople toward greater productivity

Motivating salespeople toward greater productivity

Good, Valerie Denise

Text (2019)

Part of Electronic Theses & Dissertations

Three essays in corporate sustainability

Three essays in corporate sustainability

Text (2014)

Part of Electronic Theses & Dissertations

Investigating consumer demand for counterfeit goods : examining the ability of social learning and low self-control to explain volitional purchase of non-deceptive counterfeit products in an eastern European college sample

Investigating consumer demand for counterfeit goods : examining the ability of social learning and low self-control to explain volitional purchase of non-deceptive counterfeit products in an eastern European college sample

Fejes, Zoltan Levente

Text (2016)

Part of Electronic Theses & Dissertations

Value maximizing and claiming behavior in multi-dyadic supply chain structures

Value maximizing and claiming behavior in multi-dyadic supply chain structures

Dahlquist, Steven H.

Text (2012)

Part of Electronic Theses & Dissertations

Three essays on supply network architecture : a network multiplexity approach

Three essays on supply network architecture : a network multiplexity approach

Text (2013)

Part of Electronic Theses & Dissertations

The effect of acquisitions on acquiring firm performance : evidence from digital product and service industries

The effect of acquisitions on acquiring firm performance : evidence from digital product and service industries

Text (2016)

Part of Electronic Theses & Dissertations

Getting the message : framing food recall messages with prospect theory to increase consumer protection motivations

Getting the message : framing food recall messages with prospect theory to increase consumer protection motivations

Clare, Gregory Paul

Text (2012)

Part of Electronic Theses & Dissertations

User contribution and its social-welfare value in a mobile navigation app for real-time traffic information around urban areas

User contribution and its social-welfare value in a mobile navigation app for real-time traffic information around urban areas

Kim, Tae Hun (Professor of business information systems)

Text (2018)

Part of Electronic Theses & Dissertations

Essays on the impact of social media in the automobile industry

Essays on the impact of social media in the automobile industry

Text (2017)

Part of Electronic Theses & Dissertations

Variable selection in high-dimensional setup : a detailed illustration through marketing and MRI data

Variable selection in high-dimensional setup : a detailed illustration through marketing and MRI data

Majumder, Atreyee

Text (2017)

Part of Electronic Theses & Dissertations

The impacts of agile development methodology use on project success : a contingency view

The impacts of agile development methodology use on project success : a contingency view

Text (2012)

Part of Electronic Theses & Dissertations

A marketing strategy lens on the concept of legitimacy : an interplay of purpose values of organizations and legitimacy theory

A marketing strategy lens on the concept of legitimacy : an interplay of purpose values of organizations and legitimacy theory

Runnalls, Pinar

Text (2017)

Part of Electronic Theses & Dissertations

High-dimensional inference for spatial error models

High-dimensional inference for spatial error models

Text (2016)

Part of Electronic Theses & Dissertations

Who seeks assistance and what do they get out of it? : an impact evaluation of the MSU Product Center

Who seeks assistance and what do they get out of it? : an impact evaluation of the MSU Product Center

Text (2014)

Part of Electronic Theses & Dissertations

Self-oriented competitiveness : implications for sales managers

Self-oriented competitiveness : implications for sales managers

Schrock, Wyatt A.

Text (2016)

Part of Electronic Theses & Dissertations

Doing well by doing good or doing smart? : antecedents and outcomes of corporate social performance

Doing well by doing good or doing smart? : antecedents and outcomes of corporate social performance

Dabas, Chitra Srivastava

Text (2011)

Part of Electronic Theses & Dissertations