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Committee Member: Li, Hairong
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Electronic Theses & Dissertations
22
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Theses
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Chinese
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English
22
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Creative Commons Licensed
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In Copyright
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Advertising
3
Advertising, Public service
1
Advertising--Motion pictures
1
Advertising--Psychological aspects
3
Aggressiveness--Physiological aspects
1
Aggressiveness--Research
1
Americans--Public opinion
1
Apologizing
1
Attention
1
Attribution (Social psychology)
1
Blogs
1
Brand choice
1
Business communication
2
Businesswomen
1
Cell phones
1
Cell phones--Social aspects
1
Chinese students
1
Chinese students--Psychology
1
Cloud computing
1
Cognitive therapy
1
Communication
2
Computer users
1
Consolidation and merger of corporations
1
Consumer behavior
1
Consumer goods
1
Consumer satisfaction
1
Consumers' preferences
1
Consumers--Attitudes
2
Consumers--Attitudes--Research
1
Consumers--Decision making
1
Corporate image
1
Corporate sponsorship
1
Corporations--Finance
1
Corporations--Public relations
1
Crisis management
1
Customer relations
1
Customer services
1
Design--Human factors
1
Diffusion of innovations--Research
1
Electronic commerce
1
Endangered species--Public opinion
1
Executive functions (Neuropsychology)
1
Exercise
1
Facebook (Electronic resource)
2
Food habits--Psychological aspects
1
Health
1
Health behavior
1
Health risk communication
1
Human-computer interaction
1
India--Chennai
1
Information technology
1
Information technology--Management
1
Intercultural communication
1
International business enterprises
1
Internet advertising
1
Internet marketing
1
Interoception
1
Korea (South)
1
Koreans--Attitudes
1
Marketing research
1
Mass media
1
Mass media--Marketing
1
Middle West
1
Mobile apps
1
Motion pictures--Psychological aspects
1
Motion pictures--Social aspects
1
Nonprofit organizations
1
Online social networks
3
Product placement in mass media
1
Psychological aspects
2
Psychology
1
Public opinion
1
Push technology (Computer networks)
1
Reality television programs
1
Retail trade
1
Scheduled tribes in India--Psychology
1
Self-perception
1
Simulation games
1
Small business
1
Social influence
1
Social media
1
Social media--Economic aspects
1
Social norms
1
Social responsibility of business
1
Sugar
1
Sugar--Health aspects
1
Technological innovations
2
Technological innovations--Economic aspects
1
Technological innovations--Public opinion
1
Technological innovations--Social aspects
1
Telematics
1
Teleshopping
1
Tourism--Psychological aspects
1
Transgenic organisms
1
United States
4
User-generated content
1
Vaccination--Public opinion
1
Video gamers
1
Video games--Marketing
1
Video games--Psychological aspects
1
Virtual reality
1
Word-of-mouth advertising
1
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The influence of categorical cues of user-generated content on attitude : a test of self-categorization theory
Jang, Jeong-woo
Text (2014)
Part of
Electronic Theses & Dissertations
The effects of external cues on media habit and use : push notification alerts and mobile application usage habits
Kim, Mijung
Text (2014)
Part of
Electronic Theses & Dissertations
Moving with presence : a virtual reality-based exergames intervention to improve the executive functions of adults aged 50 and older
Huang, Kuo-Ting
Text (2018)
Part of
Electronic Theses & Dissertations
CONSUMER RESPONSES TO INTENSE NEGATIVE EMOTION IN ELECTRONIC WORD-OF-MOUTH : THE ROLE OF TIE-STRENGTH AND DIAGNOSTIC CUES
Kim, Wonkyung
Text (2018)
Part of
Electronic Theses & Dissertations
Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)
Yun, Younghwa
Text (2013)
Part of
Electronic Theses & Dissertations
Movies' impact on place images and visitation interest : a product placement perspective
Yang, Fang
Text (2011)
Part of
Electronic Theses & Dissertations
The effectiveness of product conversations in social media : from an attribution theory perspective
Kim, Mi Kyoung
Text (2010)
Part of
Electronic Theses & Dissertations
Catch the cloud : user research on the chaos market
Sung, Ji Eun
Text (2012)
Part of
Electronic Theses & Dissertations
Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake
Li, Kang (Graduate of Michigan State University)
Text (2016)
Part of
Electronic Theses & Dissertations
What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives
Jeong, Hyun Ju
Text (2011)
Part of
Electronic Theses & Dissertations
Cognitive processing of cultivation effects on Korean viewers of U.S. reality competition shows
Park, Suji
Text (2013)
Part of
Electronic Theses & Dissertations
Face, its correlates, "reticence", and alienation : the communication of Chinese international students in the U.S. classroom
Zhu, Yi (College teacher)
Text (2013)
Part of
Electronic Theses & Dissertations
Financial constraints and financing decision in cross-border mergers & acquisitions : evidence from the US retail sector
Li, Jie (Graduate of Michigan State University in retailing)
Text (2017)
Part of
Electronic Theses & Dissertations
The effects of mobile phones in social and economic development : the case of female microentrepreneurs in Chennai, India
Chew, Han Ei
Text (2012)
Part of
Electronic Theses & Dissertations
Informational, transformational and transportational advertising strategies
Deng, Tao (Graduate of Michigan State University)
Text (2019)
Part of
Electronic Theses & Dissertations
Understanding the effects of aggressive and polite communication styles in the context of risk communication
Yuan, Shupei
Text (2017)
Part of
Electronic Theses & Dissertations
Video games in the present moment : flow, mind-wandering, and interoception
Day, Tom
Text (2020)
Part of
Electronic Theses & Dissertations
Advertising effects and aggression in video games : effects of sensory realism cues on brand memory, attitude, and aggression via physiological arousal, affect, and presence
Chŏng, Ŭi-jun
Text (2011)
Part of
Electronic Theses & Dissertations
The effect of descriptive norms and involvement on user intention to adopt cause-related Facebook profile filter and to donate to NPOs
Zhao, Xiaoyu
Text (2017)
Part of
Electronic Theses & Dissertations
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