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Creator: Axelrad, Beth
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Subject: Consumers' preferences
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Electronic Theses & Dissertations
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Material Type
Theses
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Language
English
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Copyright Status
In Copyright
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Subject
Brand choice
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Consumers
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Prices
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Quality of products
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Risk-taking (Psychology)
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United States
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A survey of consumer characteristics and perceived risk as they relate to generic shopping
Axelrad, Beth
Text (1980)
Part of
Electronic Theses & Dissertations
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