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Creator: Boedecker, Karl A., 1945-
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Subject
Advertising
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Color television
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The impact of advertising themes on brand choice of color television sets : an exploratory survey of the Lansing major metropolitan market
Boedecker, Karl A., 1945-
Text (1974)
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Electronic Theses & Dissertations
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