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Creator: Clark, Karen Margaret
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Attitude change
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Consumers' preferences
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Consumers--Attitudes
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Corrective advertising
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Deceptive advertising
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Deceptive advertising : an experimental evaluation of an attitude change approach to detecting deception and measuring the effect of corrective advertising
Clark, Karen Margaret
Text (1981)
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