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Creator: Maiville, Mark S.
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Subject: Attitude (Psychology)
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Electronic Theses & Dissertations
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Material Type
Theses
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Language
English
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In Copyright
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Subject
Advertising
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Attitude change
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The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study
Maiville, Mark S.
Text (1993)
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