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Creator: Roznowski, JoAnn Leigh
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Electronic Theses & Dissertations
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Material Type
Theses
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Language
English
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Copyright Status
In Copyright
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Subject
Advertising--Alcoholic beverages
1
College students as consumers
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Malt liquors--Marketing
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An investigation of differences in student interpretations of product-oriented and alcohol moderation malt beverage print advertisements
Roznowski, JoAnn Leigh
Text (2002)
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Electronic Theses & Dissertations
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