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Creator: Schatzel, Kim Elizabeth
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Electronic Theses & Dissertations
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Material Type
Theses
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Language
English
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Copyright Status
In Copyright
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Subject
Business announcements
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New products--Marketing
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A reconceptualization of preannouncement : antecedents and outcomes related to new product success
Schatzel, Kim Elizabeth
Text (1999)
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Electronic Theses & Dissertations
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