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Creator: Serota, Kim Blaine
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Collection: Electronic Theses & Dissertations
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Deceptive advertising
1
Marketing--Moral and ethical aspects
1
Multidimensional scaling
1
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Metric multidimensional scaling and communication : theory and implementation
Serota, Kim Blaine
Text (1974)
Part of
Electronic Theses & Dissertations
Marketing deception : brand identification and search, experience, and credence characteristics as moderators of truth-bias and detection accuracy
Serota, Kim Blaine
Text (2011)
Part of
Electronic Theses & Dissertations
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